View source for .now

{{TLD|
|logo   =
|status = Delegated
|manager  =
|country   = International
|language =
|translation = 
|stringcontention =
|registryprovider   =
|registrations   =
|date  = 07 Jun 2016
|type   =[[gTLD|Generic]]
|category = [[:Category:Commerce New gTLDs|Commerce]]
|community  =
|priority = 279 - <s>[[XYZ.COM LLC]]</s><br>500 - <s>[[Starbucks (HK) Limited]]</s><br>729 - <s>[[Global Top Level ApS]]</s><br>1083 - [[Amazon]]<br>1560 - <s>[[One.com A/S]]</s><br>1565 - <s>[[Donuts]]</s> (Grand Turn, LLC)
|keypeople  =
}}

'''.now''' is a delegated [[TLD]] in [[ICANN]]'s [[New gTLD Program]]. Amazon's application succeeded and the company currently manages the TLD.<ref>[https://newgtlds.icann.org/en/program-status/delegated-strings .NOW Delegation. Retrieved 13 Jul 2016.]</ref> 

==Previous Applicants==
# [[Donuts]] (Grand Turn, LLC) - This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/642 here].
# [[Global Top Level ApS]]
# [[One.com A/S]]
# [[Starbucks (HK) Limited]] (Richard Li company)
# [[XYZ.COM LLC]]<ref>[http://gtldresult.icann.org/application-result/applicationstatus/viewstatus Now Status, ICANN.org]</ref>
===Objection===
An official Legal Rights Objection was filed by the applicant [[Starbucks (HK) Limited]], against all fellow applicants.<ref>[http://www.wipo.int/amc/en/domains/lro/cases/ LRO Cases, WIPO.int]</ref>

A Legal Rights Objection, as defined by the ICANN approved mediator, [[WIPO]], is when, "third parties may file a formal objection to an application on several grounds, including, for trademark owners and Intergovernmental Organizations (IGOs) [..] When such an objection is filed, an independent panel (comprised of one or three experts) will determine whether the applicant’s potential use of the applied-for gTLD would be likely to infringe [..] the objector’s existing trademark, or IGO name or acronym."<ref>[http://www.wipo.int/amc/en/domains/lro/ LRO, WIPO.int] Retrieved 25 March 2013</ref>

==References==
{{reflist}}

[[Category:TLD]]
[[Category:Commerce New gTLDs|now]]