|Industry:||Internet, online domain name registration|
|Founded:||Bellevue, WA, 1997|
|Ownership:||Demand Media, 2006|
|Headquarters:||5808 Lake Washington Blvd, Ste. 300|
Kirkland, WA 98033
| Taryn Naidu, General Manager|
eNom, is ICANN accredited and the world's second-largest domain name registrar, providing domain name registration, hosting and other online services. Paul Stahura founded the company in 1997.
In May 2006 eNom was acquired by Demand Media, and in 2007 eNom acquired BulkRegister. It rose to become the second largest registrar following its acquisition of BulkRegister, although it continues to be run as a separate service. Demand Media went on to acquire Name.com in January, 2013. The reasons for the acquisition were noted as adding a new outlet to sell as many new gTLDs as possible, and bolster Demand Media's line-up by adding a "retail registrar", given that its current eNom service is a "reseller registrar". Name.com frequently positions itself as a fun and safer alternative to GoDaddy, the world's largest registrar.
eNom has a portfolio of vertical web properties that reach more than 100 million monthly visitors.
Paul Stahura founded the company in 1997, it initially was run out of his garage using a single computer with an ISDN line.
In 2007, eNom became the second largest domain registrar in the world, with over 8 million registered domain names in 70 different domain extensions. eNom's resellers are mostly web hosting and web development companies that use eNom's application programming interface (API) to buy and sell domain names on their own web sites, or eNom's hosted reseller solution—a customer retail website branded as the reseller's but hosted by eNom.
Their back-end systems can handle about 2 billion DNS queries a day, and maintains its name server constellation across six datacenters around the world. They forward over 11 million emails and block over 28 million spam messages every day.
In October, 2007, eNom sunsetted its drop catcher website, ClubDrop.com, to partner with Network Solutions to create the aftermarket auction venue NameJet.com. NameJet became the auction venue for the expired domain inventory of Network Solutions.
The site auctions active names, dropped names, and names that are post-expiration. Much of the Network Solutions inventory is classified as "Pre-Release" names. Features include: public auctions, private auctions, ascending-price and reverse auctions, proxy bidding, reserve price auctions, buy-it-now auctions.
eNom's Reseller Model
eNom sets up resellers two ways, through its PDQ tool, a semi-customizable domain name selling kit, or through API.
eNom resellers add revenue streams to their domain name businesses by offering eNom's Value Added Services (VAS). eNom's VAS products and services include web site hosting, web site creation kits, SSL Certificates, ID protection services, email services, website monitoring and traffic-counting tools.
In August, 2012, eNom launched a new reseller service targeted at new gTLD applicants and resellers. The service is entitled Watchlistand promises to collect new TLDs and identify interested parties, both inside and outside of current reseller customers.
- Highbeam Research Article
- Crunchbase - Paul Stahura
- The Domain Industry News Journal
- Domain Tools.com, Internet Registrar Statistics 2007
- Demand Media Acquires Name Com As Regsitrar, DomainNameWire.comPublished 7 Jan 2013, Retrieved 9 Jan 2013
- TRUSTe & eNom Press Release
- Crunch Base Profile
- NewTLDs, eNom.com