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Mit logo.jpg
Type: Public
Industry: Registrar, Hosting, New gTLDs
Founded: Australia, 1996
Headquarters: Melbourne, Australia
Country: Australia
Employees: 690+
Revenue: $200.1 million (AUD) (2009)
Twitter: TwitterIcon.png@MelbourneIT
Key People
Theo Hnarakis, CEO & MD

Bruce Tonkin, CSO
Daniel Bennett , EVP
Gideon Culican, GM

MelbourneIT is a web hosting and Internet domain registrar company which also provides related online business solutions products and services. This Australian company was founded in 1996 by The University of Melbourne to work with the private sector on IT projects.[1] MelbourneIT has been listed on the Australian Securities Exchange (ASX) since December, 1999.[2]

As a domain registrar, MelbourneIT had a de facto monopoly on the .au domain for several years; and it was the source of half of its net income. It was one of the first five Testbed Registrars for the competitive Shared Registry System announced by ICANN in 1999. Melbourne IT started to register domain names under .com, .net and .org.[3]

Headquartered in Melbourne, Australia, MelbourneIT has 18 offices in 10 countries and over 690 employees worldwide.[4] As of October 25, 2010, MelbourneIT has about 4,291,483 domain names registered under its management.[5]

The Beginning

The name MelbourneIT came from "Melbourne Information Technology International Pty Ltd" which was a commercial subsidiary of The University of Melbourne. The initial objective of the company was not merely to register domains but to demonstrate the University’s strategic leadership in working with industry and government in selected areas of IT. Robert Elz, senior system administrator in the University of Melbourne’s Computer Science Department was in charge of the registration process of the .au domain at that time.

An article published in the "Australian Financial Review" by Charles Wright made the authority interested in the commercial value of domain name registration. Eventually, conditions demanded that the process of .au domain registration be transferred to a capable, commercial institution. Thus, the administration of fell to MelbourneIT via a non-exclusive license, to be reviewed after five years.[6] In 1996, the Government of Victoria awarded a grant of $100,000 in return for registering a backlog of over 2,000 applications free to the applicants. This money was used to build its first domain name registration software platform.

MelbourneIT started charging for domain name registrations in November, 1996; prices were generally $100 wholesale and $125 retail. They also introduced different pricing plans and different criteria for domain registration process during that period.

After enjoying exclusive right to sell .au domains for 5 years, MelbourneIT signed a license agreement with .au Domain Administration (auDA) on July 12th, 2001. It was reported that MelbourneIT's Chief Executive, Professor Peter Gerrand, claimed that the deal "extended MelbourneIT's guarantee of exclusivity." Later, the Minister for Communications, Information Technology and the Arts, Senator Richard Alston announced that the claim was incorrect and the MelbourneIT's monopoly on .au domains will not be extended.[7]


  • 1999- December, MelbourneIT began being listed on Australian Securities Exchange (ASX) with the ticker symbol MLB.[10] The company formed an alliance with American telecommunications group NeuStar about that time.
  • 2003- MelbourneIT acquires New Zealand's domain name registrar, Domainz, for NZ$2 million.[11] By that time, Domainz had more than 2.3 million domain names under its management.
  • 2004- MelbourneIT acquires European digital brand protection company, Cogent IPC, for $4.5 million.[12]
  • 2006- MelbourneIT acquires the Webcentral Group for about $61.2 million.[13] It also acquires a digital recording service provider for justice and public safety venues, called For The Record, in the same year.
  • 2007- Melbourne IT acquires UK based domain management company, IDR Management Services.[14] The acquisition has been speculated to be worth about $2 million.
  • 2008- May, MelbourneIT announced the acquisition of Verisign's global Digital Brand Management Services business for $50 million USD.[15]
  • 2010- May, MelbourneIT acquires search-engine marketing business Advantate.[16] Previously, Melbourne IT held 50% of Advantate's shares.


Currently, MelbourneIT has the following brands:[17]

  • Domainz - New Zealand's domain name registrar, which also provides internet services to small businesses to help them succeed online.
  • For The Record (FTR) - global provider of digital recording and content management solutions for judicial and civic venues.
  • Melbourne IT Digital Brand Services (DBS) - helps corporations manage, protect and optimise their brands online.
  • Melbourne IT Enterprise Services - tracks record of delivering enterprise-grade internet and IT services to large organisations.
  • Melbourne IT's Global Partner Solutions - supplies revenue-generating technical and support solutions for domain names and other value-added online SMB services.
  • WebCentral - provides web hosting and internet services for enterprises and small business customers.

New gTLDs

MebourneIT is also a new gTLD consultancy, and the week of the January, 2012, launch of ICANN's new gTLD application period it announced that it had been working with over 100 applications on behalf of various clients. MelbourneIT also noted that many of their clients are Fortune 500 companies or associated with the Association of National Advertisers; the latter fact is particularly noteworthy given the fact that ANA had led a high-profile anti-gTLD expansion campaign following the approval of the program, the lobbying group was successful in achieving multiple hearings in the U.S. congress and other bad press.[18]

In February, 2012, one of the first public Brand gTLD ventures, StarHub announced that it had partnered with MelbourneIT's Digital brand Services to help apply for and manage its proposed .starhub TLD.[19] Later that month, MelbourneIT revealed that they were currently working on 120 new gTLD applications, and that they expected to bring that number to 150 before the application window closed in just over a month.[20]

It was also announced that MelbourneIT was working as new gTLD consultants with the governments of the Australian states of Victoria and New South Wales, and with ARI Registry Services, to prepare bids for .melbourne, .sydney, and .victoria.[21]

Comments on Digital Archery

Melbourne IT's CEO Theo Hnarakis criticized ICANN's digital archery system in determining the batches of applications for the initial evaluation. According to Hnarakis, he is worried of the possibility that the batching system would favor the applicants for desirable gTLDs such as .web. He emphasized that Melbourne IT prefers a batching process that "favors uncontested and uncontroversial strings." In addition, he encouraged ICANN to delay the implementation of digital archery. He said, "There seems to be a broad sentiment that this isn’t this best method, but people don’t want to rock the boat because they don’t want to see any further delay." Moreover, he pointed out that he doesn't care of any further delay and his primary concern is to ensure that all applicants particularly brand applicants has a fair opportunity in the batching process. [22] [23]


MelbourneIT won the "VMware Virtual Champion of the Year 2009" award.[24] The company also won the "Microsoft Australia Hosting Services Partner of the Year award" for 2008; "Microsoft Asia Pacific Hosting Partner of the Year award" for 2007, 2005 and 2003; Name Intelligence Users Choice award for 2006 and 2005; Microsoft Global Hosting Partner of the Year award for 2005 and 2004; different AHRI and Deloitte Technology awards.[25]