.商城 is an IDN gTLD being proposed in ICANN's New gTLD Program, it translates as "mall" from Hans Chinese. The applicant is Zodiac (Zodiac Capricorn Limited). The proposed application succeeded and was delegated to the Root Zone on 31 March 2014.
Excerpted from response to question #18 in TLD application:
"Zodiac Holdings Limited (“Zodiac”) was founded and incorporated in Cayman Islands by James Seng in 2008 in anticipation of the launch of the ICANN new gTLD program. Currently, it is headquartered in Hong Kong and has an operation center in Beijing, China. The team consists of experienced veterans in the global and China domain name industry like James Seng and former China Network Information Center (CNNIC) employees such as Eugene Li.
James Seng is one of the Internet pioneers in Singapore and is widely recognized as an international expert in numerous Internet areas. He is well known as the inventor of IDN and has co-chaired the IDN Working Group in IETF from 1999 to 2004, leading to the standardization of IDN.
Eugene Li, is the former Vice President of China Network Information Center (CNNIC). During his 7 years tenure at CNNIC, Eugene has launched initiatives that doubled domain name registrations and helped CNNIC become the no. 1 ccTLD and no. 2 TLD by volume. At the time when Eugene left to join Zodiac, CNNIC has over 13 million domain name registrations.
Under the vision and leadership of James Seng, with the support of angels, venture capital firm and family offices of approximately USD 20 million in place for the application and operation of the new gTLDs, Zodiac is seeking to become the first and largest privately held ICANN-approved TLD registry operator in Asia. It intends to operate TLDs that are centric to the Chinese culture. [..] [.商城], pronounced as “shang cheng” means “mall” in Chinese. To the Chinese Internet community, “STRING” is used to refer to websites that sell branded consumer goods. In particular, Tmall.com (named Taobao “STRING”) is a dedicated B2C platform within Taobao.com (the no. 1 e-commerce platform in China) and features merchants who are either brand owners or authorized distributors. Brands such as P&G, Addidas and Gap also have established flagship stores there."
黄道公司于2008年由James Seng在开曼群岛创立并参与到当时刚由ICANN发起的新通用顶级域名计划中。如今，该公司总部设在香港并在中国北京设有操作中心。这个公司由全球及中国范围内在域名行业内有非常经验的从业人员构成，其中包括James Seng 自己及前中国网络信息中心雇员Eugene Li.
James Seng 是新加坡的“网络先锋”之一并在国际上被广泛认可为互联网领域的专家。他擅长国际域名（IDN）开发并在1999至2004年期间担任国际域名工作组（IDN Working Group）的联合主席。在他任职期间，国际域名注册标准得以完善。Eugene Li 是中国网络信息中心（CNNIC）的前副主席。在他7年任职期间，Eugene 启动了一些列项目并使域名注册量翻倍。在他的努力下，中国网络信息中心成为拥有最多国家代码顶级域名（ccTLD）及第二多顶级域名注册量的机构。当他加盟黄道公司时，中国网络信息中心已拥有了超过1300万个域名注册。
在中国互联网社区，【.商城】名下的域名将用于各种品牌产品销售，即“网店”。例如，Tmall.com （淘宝域名）是Taobao.com（淘宝是全中国排名第一的电商平台）的一个B2C商务平台。该平台主要为品牌商家或经过认证的独立商家提供在线销售支持。各大品牌如宝洁（P&G），阿迪达斯(Addidas) 及Gap等都在Tmall.com有在线旗舰店。
Delegation and Availability
- Reveal Day 13 June 2012 – New gTLD Applied-For Strings
- Delegated Strings, ICANN.org Retrieved 15 April 2014
- Application Download from gTLDresult.ICANN.orgRetrieved 16 Jan 2013
- Registry Agreements, ICANN.org Retrieved 02 Dec 2013