Eshan H. Pancholi was born and raised in Mumbai, India. He is the Director of Marketing and Brand Strategy for ShortDot SA, the Registry Operator for .icu, .bond, .cyou, .cfd, and .sbs domain extensions and a leading new domains Registry that manages a portfolio of over 2 million domain names. Eshan is on ShortDot’s top management panel alongside CEO, Lars Jensen and COO, Kevin Kopas.
Eshan’s deep commercial acumen and penchant for marketing innovation in the domains industry has enabled him to build brand equity and brand awareness for a suite of new domain extensions worldwide.
Prior to his role at ShortDot SA, Eshan was the Senior Content Marketing Specialist at Radix Registry, where he oversaw content development for all extensions and managed registry relations and strategic partnerships pertaining to content marketing. Prior to working in the domain industry, Eshan was the Principal of Marketing at Prisma, a leading Augmented Reality technology company.