Iovation, Inc.

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Type: Privately held
Industry: Computer Software
Founded: 2004
Founder(s): Jon Karl, Greg Pierson,
Molly O’Hearn
Headquarters: Portland, Oregon
Country: USA
Businesses: Authentication, Online Fraud Prevention, Device Recognition
Products: Customer Authentication, LaunchKey MFA, Fraud Prevention, Trust Score
Employees: 150
Revenue: $32M
Blog: iovation blog
Facebook: iovation
LinkedIn: iovation
Twitter: TwitterIcon.png@iovation
Key People
Greg Pierson, CEO

Jon Karl, VP Corporate Development
Molly O'Hearn, VP Operations
Doug Shafer, CFO
Scott Waddell, VP Technology
Max Anhoury, VP, Global Sales

Iovation, Inc. is a company engaged in providing online protection services to enterprises by helping them identify malicious visitors to their websites to minimize fraud, abuse, and protect their clients and the entire Internet community. The company employs a number of devices to determine the level of threats associated with any kind online transaction.[1] Its headquarters is located in Portland, Oregon.

The company has been listed on Inc. Magazine's Inc. 5000 and ranks 1662 on the 2010 List of Fastest Growing Private Companies in America.[2]


Greg Pierson was approached by one of his customers when he was establishing ieLogic; the customer told him that a fraudulent organization severely damaged his online business. Pierson's idea to solve the problem was to track down the computers of online criminals but he discovered that no one was providing that particular service. Pierson founded Iovation, Inc. with Jon Karl and Molly O’Hearn in June, 2004. The company received a $15 million investment from Intel Capital, SAP Ventures, European Founders and EPIC Venture.[3]


The company provides authentication and fraud prevention services for online protection for businesses in the financial services, retail, insurance, gaming, telecommunications and social networking industries.


  • 2011 Red Herring Top 100 Global Tech Startups
  • 2011 OnDemand Top 100 Winner- Software, Vertical Applications [4]
  • Technology-Service Company of the Year Award [5]
  • 6th Annual 2011 Hot Companies and Best Products Awards-Finalist in Security Services for Finance, Banking and Insurance [6]
  • 2011 MRC Emerging Technology Award [7]
  • 2011 Best Security Service [8]
  • 2011 Best in Risk Management[9]
  • 2011 Best New Technology [10]
  • 2011 Technology Provider of the Year [11]