MLS Domains Association
Organization | |
---|---|
Type | Non-profit |
Focus | Registry, Real Estate Multiple Listing Service |
Region | NA |
Country |
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City | Minneapolis |
Founded | 2010 |
Websites | |
MLS Domains Association is a non-profit association engaged in providing real estate multiple listing services, which originally announced intentions to apply for the .mls generic top level domain name (gTLD) with ICANN's New gTLD Program.[1] The association ended up applying for the .mls TLD through a partnership, and thus did not submit an application under its own name.
Background[edit | edit source]
MLS stands for Multiple Listing Service, a database of available properties for sale developed by real estate agents. [2] The association selected CentralNic to provide back-end registry solutions for .mls domain name space. Bob Bemis, then President of MLS Domains Association estimated that the number of .mls domains names that will registered will not exceed between 2 to 3,000. [3] The MLS Domains Association is composed of more than 40 Multiple Listing Service associations across the United States. Its membership list is available here
.mls TLD Application[edit | edit source]
It was announced that MLS Domains Association would not be applying for it on its own, but instead partnering with The Canadian Real Estate Association. The Association had chosen Verisign for its registry services. MLS Domains Association would provide financial support for CREAâs application, cooperate in the protection of CREAâs trademarks in âMultiple Listing Serviceâ and âMLSâ within Canada and the United States, and obtain the exclusive rights for it and its members to use .MLS domains for marketing real estate in the United States. MLS Domains Association President said "âWhen we learned early this year of CREAâs plans to apply for .MLS, we immediately began negotiations with it to join our efforts, recognizing that we have shared interests and that we would be stronger working together. The CREA leadership agreed and negotiated reasonable terms for our cooperation.â
Limitations imposed by the new agreement include limiting the sale of domains to MDA member and MLSs that contain real estate information about the geographical areas served by those MLSs. Other provisions are intended to protect CREAâs trademarks in âMultiple Listing Serviceâ and âMLSâ in Canada.[4]
References[edit | edit source]
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