Store.icu

Organization
Focus	E-commerce Platform, White-Label Solution
Region	AP
Country	India
Ownership	Zencommerce India
Websites	store.icu

Store.icu is a white-label e-commerce solution designed specifically for web hosting providers. The platform enables hosting companies to offer fully-branded online store solutions to their clients without the need to develop their own e-commerce infrastructure. Store.icu is part of Zencommerce India and was founded by Michiel Grotenhuis, Ankur Goel, and Rupam Goel.

Overview

Store.icu provides hosting providers with a turnkey e-commerce platform that can be seamlessly integrated into their existing service offerings. The white-label nature of the solution allows hosting companies to maintain their brand identity while providing their customers with professional e-commerce capabilities. This enables hosting providers to expand their service portfolio and generate additional revenue streams without significant development costs or technical overhead.

Founders

Store.icu was founded by three entrepreneurs with complementary expertise:

• Michiel Grotenhuis - Co-Founder with extensive experience in the hosting and domain industry.
• Ankur Goel - Co-founder bringing technical and business expertise to the venture.
• Rupam Goel - Co-founder contributing to the development and growth of the platform.

Business Model

The platform operates on a white-label model where hosting providers can offer the e-commerce solution under their own branding. Customers of hosting providers can access their own branded storefronts, typically through subdomains or custom domains, while the underlying technology and infrastructure are provided by Store.icu. This approach allows hosting companies to focus on their core business while still offering comprehensive e-commerce solutions to their clients.

Target Market

Store.icu primarily targets:

• Web hosting providers looking to expand their service offerings
• Registrars seeking to add e-commerce capabilities for their customers
• Digital service providers wanting to offer turnkey online store solutions
• Resellers in the hosting industry looking for value-added services

Features

While specific feature details may vary, white-label e-commerce platforms typically include:

• Customizable storefront templates
• Product catalog management
• Shopping cart and checkout functionality
• Payment gateway integrations
• Order management systems
• Inventory tracking
• Customer management tools
• Mobile-responsive design
• SEO optimization capabilities
• Multi-language and multi-currency support

Value Proposition

Store.icu addresses a key market need in the hosting industry by providing a ready-made e-commerce solution that hosting providers can rebrand and offer to their customers. The platform eliminates the need for hosting companies to invest in building their own e-commerce infrastructure, reducing time-to-market and development costs. By offering Store.icu to their customers, hosting providers can:

• Generate recurring revenue through e-commerce service offerings
• Increase customer retention by providing comprehensive solutions
• Differentiate themselves from competitors offering only basic hosting
• Serve small and medium-sized businesses looking for integrated hosting and e-commerce
• Scale e-commerce offerings without significant infrastructure investment

The white-label approach ensures that hosting providers maintain complete control over their brand identity and customer relationships while benefiting from Store.icu's technology and ongoing platform development.

Industry Position

Store.icu operates in the growing market segment where hosting providers are increasingly looking to diversify their revenue streams beyond traditional hosting services. By offering e-commerce capabilities, hosting companies can provide more comprehensive solutions to small and medium-sized businesses that need both hosting and online selling capabilities. The white-label approach reduces barriers to entry for hosting providers who want to offer e-commerce without building their own platforms from scratch.

As part of Zencommerce India, Store.icu represents a strategic effort to serve the global hosting industry with solutions developed and supported from India, leveraging local technical talent while addressing international market needs.

Technology

As a white-label solution designed for the hosting industry, Store.icu is built to integrate with existing hosting infrastructure and control panels. The platform is designed to be scalable and reliable, meeting the needs of hosting providers who serve diverse client bases with varying technical requirements and traffic volumes.

Asia/Australia/Pacific, according to the ICANN Geographic Regions (ICANN Geographic Regions).