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John Berard is the Member at [[ICANN]] Business Constituency and the Founder at [[Credible Context]] (Sole Proprietorship)<ref>[http://www.linkedin.com/in/crediblecontext Linkedin]</ref>
'''John Berard''' is a member of the [[ICANN]] [[Business Constituency]] and the founder, and sole proprietor, of [[Credible Context]].<ref>[http://www.linkedin.com/in/crediblecontext Linkedin]</ref>


He has than 30-year career has been forged in three corporate cities of America. He began in the financial and corporate communications landscape of New York City, then spent 15 years in the legal and issues-driven Washington, D.C. and since 1996 have been based in San Francisco supporting the marketing, primarily, of technology companies.
His company, [[Credible Context]], seeks to help companies reveal their context and power market-making messaging. The result is the ability to identify, align, arm, and activate supporters.
==Background==
Previously, he was the CEO of [[Rabio Corporation]], a start-up based on the notion that privacy can be a meaningful business model.


His company, [[Credible Context]], seeks to help companies reveal their context and power market-making messaging. The result is the ability to identify, align, arm and activate supporters.
He worked for almost five years at [[Zeno Group]], a company that specializes in marketing consumer, healthcare, and technology brands with big, bold thinking that's unencumbered by traditional PR boundaries.


Most recently he was the CEO of [[Rabio Corporation]]. A start-up based on the notion that privacy can be a meaningful business model.
Prior to joining [[Zeno Group]], Berard was the San Francisco-based General Manager, West Coast Operations for [[FitzGerald Communications]], a technology and biotechnology-focused public relations agency with its headquarters in Boston .<ref>[http://comminfo.rutgers.edu/friends-communication/john-berard.html School of Communication and Information, Rutgers University]</ref>


He worked for almost five years at [[Zeno Group]], a company specializes in marketing consumer, healthcare and technology brands with big, bold thinking that's unencumbered by traditional PR boundaries.
Earlier in his career, from 1996 to 1999, John was the general manager of the Fleishman-Hillard office in San Francisco and deputy director of that firm's technology practice. In those posts, he counseled a wide range of public affairs, technology and corporate clients.  


Prior to joining [[Zeno Group]], Berard was the San Francisco-based General Manager, West Coast Operations for [[FitzGerald Communications]], a technology and biotechnology-focused public relations agency with its headquarters in Boston . <ref>[http://comminfo.rutgers.edu/friends-communication/john-berard.html School of Communication and Information, Rutgers University]</ref>
Before moving to San Francisco in 1996 he served as director of Hill & Knowlton, within their New York technology team; working directly with the chairman. In that capacity he was the firm's spokesperson on matters related to its work on behalf of clients, as well as the relationship manager for one of the firm's largest, global accounts.


Earlier in his career, John was the general manager of the Fleishman-Hillard office in San Francisco (from 1996-to-1999) and deputy director of that firm's technology practice. In those posts, he counseled a wide range of public affairs, technology and corporate clients.  
In 1997, he was a founding member of the board of [[TRUSTe]], the online privacy rights group.  He served on the board until the end of 2004. More recently, John was a member of the board of the [[IAPP]], the International Association of Privacy Professionals.  He remains a member of the organization for corporate and governmental professionals engaged in privacy.<ref>[http://crediblecontext.com/?page_id=5 Credible Context ]</ref>


Before moving to San Francisco in 1996, he served as director of Hill & Knowlton/ New York 's technology team and a member of the office of the chairman. In that capacity he was the firm's spokesperson on matters related to its work on behalf of clients as well as the relationship manager for one of the firm's largest, global accounts..
He participates in different meeting and events ogranized by the [[ICT]] sectors and organizations. He writes regularly on [[CircleID]]<ref>[http://www.circleid.com/members/1627 CircleID]</ref>, and his company's website, [[Credible Context]]<ref>[http://crediblecontext.com/ Credible Context ]</ref>, about [[ICT]] and PR related topics.
 
He is a graduate of Rutgers College in New Brunswick, New Jersey with a degree in Human Communication.
 
==Civic Engagement==
His long career has been forged in three corporate cities of America. He began in the financial market of New York City, then spent 15 years in the legal oriented capital, Washington, D.C.; and since 1996, he has been based in San Francisco supporting the marketing of technology companies.


John practices one essential aspect of counsel he promotes to clients:  It is important to be a participant in the communities you serve.  He has served as a member of the board of the D.C. Hotline, the Washington, D.C. crisis counseling service and as a communications advisor to the National Capital Food Bank, also in Washington, D.C.
John practices one essential aspect of counsel he promotes to clients:  It is important to be a participant in the communities you serve.  He has served as a member of the board of the D.C. Hotline, the Washington, D.C. crisis counseling service and as a communications advisor to the National Capital Food Bank, also in Washington, D.C.
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He was a communications adviser to the San Francisco Food Bank for four years before serving two terms on the board, where he was part of the effort to help develop a “consumer” brand to elevate public awareness and provide a stronger profile for giving. He is currently a member of the board of The Market Street Railway, the private support organization for historic street cars in San Francisco.
He was a communications adviser to the San Francisco Food Bank for four years before serving two terms on the board, where he was part of the effort to help develop a “consumer” brand to elevate public awareness and provide a stronger profile for giving. He is currently a member of the board of The Market Street Railway, the private support organization for historic street cars in San Francisco.


It is equally important to be a part of the discussion of industry issues, too. In 2010, he was elected to the policy-setting General Names Supporting Organization Council inside [[ICANN]], the Internet Corporation for Assigned Names and Numbers. He is a member of the Business Constituency of that organization.
==ICANN==
 
In 2010, he was elected to the policy-setting [[GNSO|General Names Supporting Organization Council]] inside [[ICANN]]; he is also a member of its [[Business Constituency]]. His term is to last through the 2014 [[Annual Meeting]].<ref>[http://gnso.icann.org/council/members.html GNSO.ICANN.org]</ref>
In 1997, he was a founding member of the board of [[TRUSTe]], the online privacy rights group. He served on the board until the end of 2004.  More recently, John was a member of the board of the [[IAPP]], the International Association of Privacy Professionals.  He remains a member of the organization for corporate and governmental professionals engaged in privacy.[http://crediblecontext.com/?page_id=5 Credible Context ]</ref>
 
 
He participates in different meeting and events ogranized by the ICT sectors and ogranizations. He writes regularly in [[CicleID]] <ref>[CircleID]</ref> and his company's website, [[Credible Context]]<ref>[http://crediblecontext.com/ Credible Context ]</ref>, about ICT and PR related topics.
 
He is a graduate of Rutgers College in New Brunswick, New Jersey with a degree in Human Communication.


==Career History==
==Career History==
* Director of Public Affairs at Associated General Contractors of America, 1980-1983
* Director of Public Affairs at Associated General Contractors of America, 1980-1983.
* Deputy General Manager at Hill & Knowlton, 1986-1996.
* Deputy General Manager at Hill & Knowlton, 1986-1996.
* General Managerat Fleishman-Hillard, May 1996-April 1999.
* General Managerat Fleishman-Hillard, May 1996-April 1999.
* General Manager, West Coast Operations at [[FitzGerald Communications]], May 1999-March 2003.
* General Manager, West Coast Operations at [[FitzGerald Communications]], May 1999-March 2003.
* Managing Director and Senior Consultant at [[Zeno Group]], April2003-June 2007.  
* Managing Director and Senior Consultant at [[Zeno Group]], April 2003-June 2007.  
* Board Member at International Association of Privacy Professionals, 2003-2008.
* Board Member at International Association of Privacy Professionals, 2003-2008.
* CEO at [[Rabio]] Corporation, July 1007-April 2009.
* CEO at [[Rabio]] Corporation, July 2007-April 2009.
* Founder at [[Credible Context]] (Sole Proprietorship), May 2009-present.
* Founder at [[Credible Context]], May 2009-Present.
* Member at [[ICANN]] Business Constituency, June 2010-Present.
* Member at [[ICANN]] Business Constituency, June 2010-Present.


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{{reflist}}


[[category: People]]
[[category: USA]]
[[category: USA]]
[[Category:BC]]
__NOTOC__

Latest revision as of 20:16, 26 May 2021

Affiliation: Credible Context
Country: USA
Email: john [at] crediblecontext.com
LinkedIn:    [crediblecontext John Berard]
Currently a member
of ICANN's GNSO


Currently a member
of the GNSO's BC

John Berard is a member of the ICANN Business Constituency and the founder, and sole proprietor, of Credible Context.[1]

His company, Credible Context, seeks to help companies reveal their context and power market-making messaging. The result is the ability to identify, align, arm, and activate supporters.

Background

Previously, he was the CEO of Rabio Corporation, a start-up based on the notion that privacy can be a meaningful business model.

He worked for almost five years at Zeno Group, a company that specializes in marketing consumer, healthcare, and technology brands with big, bold thinking that's unencumbered by traditional PR boundaries.

Prior to joining Zeno Group, Berard was the San Francisco-based General Manager, West Coast Operations for FitzGerald Communications, a technology and biotechnology-focused public relations agency with its headquarters in Boston .[2]

Earlier in his career, from 1996 to 1999, John was the general manager of the Fleishman-Hillard office in San Francisco and deputy director of that firm's technology practice. In those posts, he counseled a wide range of public affairs, technology and corporate clients.

Before moving to San Francisco in 1996 he served as director of Hill & Knowlton, within their New York technology team; working directly with the chairman. In that capacity he was the firm's spokesperson on matters related to its work on behalf of clients, as well as the relationship manager for one of the firm's largest, global accounts.

In 1997, he was a founding member of the board of TRUSTe, the online privacy rights group. He served on the board until the end of 2004. More recently, John was a member of the board of the IAPP, the International Association of Privacy Professionals. He remains a member of the organization for corporate and governmental professionals engaged in privacy.[3]

He participates in different meeting and events ogranized by the ICT sectors and organizations. He writes regularly on CircleID[4], and his company's website, Credible Context[5], about ICT and PR related topics.

He is a graduate of Rutgers College in New Brunswick, New Jersey with a degree in Human Communication.

Civic Engagement

His long career has been forged in three corporate cities of America. He began in the financial market of New York City, then spent 15 years in the legal oriented capital, Washington, D.C.; and since 1996, he has been based in San Francisco supporting the marketing of technology companies.

John practices one essential aspect of counsel he promotes to clients: It is important to be a participant in the communities you serve. He has served as a member of the board of the D.C. Hotline, the Washington, D.C. crisis counseling service and as a communications advisor to the National Capital Food Bank, also in Washington, D.C.

He was a communications adviser to the San Francisco Food Bank for four years before serving two terms on the board, where he was part of the effort to help develop a “consumer” brand to elevate public awareness and provide a stronger profile for giving. He is currently a member of the board of The Market Street Railway, the private support organization for historic street cars in San Francisco.

ICANN

In 2010, he was elected to the policy-setting General Names Supporting Organization Council inside ICANN; he is also a member of its Business Constituency. His term is to last through the 2014 Annual Meeting.[6]

Career History

  • Director of Public Affairs at Associated General Contractors of America, 1980-1983.
  • Deputy General Manager at Hill & Knowlton, 1986-1996.
  • General Managerat Fleishman-Hillard, May 1996-April 1999.
  • General Manager, West Coast Operations at FitzGerald Communications, May 1999-March 2003.
  • Managing Director and Senior Consultant at Zeno Group, April 2003-June 2007.
  • Board Member at International Association of Privacy Professionals, 2003-2008.
  • CEO at Rabio Corporation, July 2007-April 2009.
  • Founder at Credible Context, May 2009-Present.
  • Member at ICANN Business Constituency, June 2010-Present.

References