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|email      = simon [at] allegravita.com
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|linkedin  = [https://www.linkedin.com/in/simonrcousins Simon Cousins]
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'''Simon Cousins (夏明)''' is the CMO of [[TLD Registry]] Ltd., as well as a co-founder and Group Chief Executive at both [[Illuminant]] Partners and [[Allegravita]] LLC. <ref name="icannwiki">ICANNWiki - ICANN 49 Intake Form, March 2014</ref>
'''Simon Cousins (Chinese name: 夏明)''' is the co-founder and CEO of [[Allegravita]] LLC.<ref name="icannwiki">ICANNWiki - ICANN 49 Intake Form, March 2014</ref>


As the CMO of the domain name registry, [[TLD Registry]] Ltd, he is responsible for the branding, marketing, and communications for the registry's [[Dot Chinese Online]] (.在线) & [[Dot Chinese Website]] (.中文网). Part of this responsibility includes serving as the creative director.  
As the former CMO of TLD Registry, Simon was responsible for the initial and ongoing branding, marketing, creative direction, and communications strategy for the registry's two [[Top Level Domain]] [[IDN]]s, [[Dot Chinese Online]] (.在线) & [[Dot Chinese Website]] (.中文网).


As the co-founder at Illuminant Partners (currently rebranded as Allegravita LLC), he also serves as the creative director for this  boutique PR and strategic communications agency located in New York City, Beijing, and Hong Kong. .
As the co-founder and CEO [[Allegravita]], Simon implements his China expertise into his business model of his boutique PR and strategic communications agency located in New York City, Beijing, and Hong Kong. Simon also has expertise in several other aspects of communications for the China, including branding & identity crisis management, China business development & policy impact, digital marketing and leadership development.  


Simon has been a C-level leader in marketing communications, policy and technology enterprises for 23 years. Since then he has been the winner of numerous honors and awards including, 2005 AustCham Beijing Chairman's Award for Most Effective Australian Business Leader, 2005 AustCham Beijing Chairman's Award for Most Effective Australian Business Leader,AustCham Australian Business Awards 2008 "Most Entrepreneurial Business in China and Hong Kong", and 2009 Advertising Age "Top 25 China Experts". <ref>www.linkedin.com/in/simoncousins</ref>
==Awards==


Simon has attended multiple [[ICANN Meetings]] and has a keen interest and expertise in Chinese [[IDN]]s.<ref name="icannwiki" />
Simon has been a C-level leader in marketing communications, policy and technology enterprises for 23 years. Since then, he has won numerous honors and awards including the 2005 AustCham Beijing Chairman's Award for Most Effective Australian Business Leader, the 2005 AustCham Beijing Chairman's Award for Most Effective Australian Business Leader, AustCham Australian Business Awards 2008 "Most Entrepreneurial Business in China and Hong Kong", and 2009 Advertising Age "Top 25 China Experts". <ref>www.linkedin.com/in/simoncousins</ref>
The marketing team for TLD Registry, formerly led by Simon, won multiple awards for their efforts, including the “Best Marketing by a new gTLD” award, which was presented on November 13, 2014 at the [[Brandma]] China new gTLD Roadshow.<ref>http://www.circleid.com/posts/20141117_tld_registry_wins_best_marketing_award_at_china_new_gtld_roadshow/</ref>


==Speeches==
==Speeches==
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{{Reflist}}
{{Reflist}}


[[Category:People]]
[[Category:Private Sector - Domain Name Industry]]

Latest revision as of 19:53, 8 June 2021

Country: USA
Email: simon [at] allegravita.com
LinkedIn:    Simon Cousins
Twitter:    @simon_cousins
Featured in the ICANN 50 - London playing card deck

Simon Cousins (Chinese name: 夏明) is the co-founder and CEO of Allegravita LLC.[1]

As the former CMO of TLD Registry, Simon was responsible for the initial and ongoing branding, marketing, creative direction, and communications strategy for the registry's two Top Level Domain IDNs, Dot Chinese Online (.在线) & Dot Chinese Website (.中文网).

As the co-founder and CEO Allegravita, Simon implements his China expertise into his business model of his boutique PR and strategic communications agency located in New York City, Beijing, and Hong Kong. Simon also has expertise in several other aspects of communications for the China, including branding & identity crisis management, China business development & policy impact, digital marketing and leadership development.

Awards[edit | edit source]

Simon has been a C-level leader in marketing communications, policy and technology enterprises for 23 years. Since then, he has won numerous honors and awards including the 2005 AustCham Beijing Chairman's Award for Most Effective Australian Business Leader, the 2005 AustCham Beijing Chairman's Award for Most Effective Australian Business Leader, AustCham Australian Business Awards 2008 "Most Entrepreneurial Business in China and Hong Kong", and 2009 Advertising Age "Top 25 China Experts". [2]

The marketing team for TLD Registry, formerly led by Simon, won multiple awards for their efforts, including the “Best Marketing by a new gTLD” award, which was presented on November 13, 2014 at the Brandma China new gTLD Roadshow.[3]

Speeches[edit | edit source]

During 2014's World Domain Day in Hyderabad, India, Cousins gave an hour long masterclass on how to invest in Chinese domain names without knowing a word of Chinese.[4]

Interviews[edit | edit source]

On May 12, 2014 in an DomainSherpa interview with Michael Cyger, Cousins discussed investing in China's new domain names.[5]

On Domain Name Wire's November 10, 2014 podcast, Cousins spoke with Andrew Allemann about China's domain name market.[6]

Video Interview[edit | edit source]

Ray King interviewed Simon during ICANN 49 as part of the Dyn video blog produced with ICANNWiki.[7]

References[edit | edit source]