EBrand Services: Difference between revisions
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'''EBRAND''' is a domain name management company based in Luxembourg with offices in different parts of Europe and in the United States. The company currently manages the domain name portfolios of more than 400 companies. The company's team of experts specializes in brand management and e-marketing campaigns and their strategy is focused on combating cybersquatting.<ref> | '''EBRAND''' is a domain name management company based in Luxembourg with offices in different parts of Europe and in the United States. The company currently manages the domain name portfolios of more than 400 companies. The company's team of experts specializes in brand management and e-marketing campaigns and their strategy is focused on combating cybersquatting.<ref> | ||
[http://www.ebrandservices.com/corporate/company.html About | [http://www.ebrandservices.com/corporate/company.html About EBRAND- Bringing experience and timing]</ref> EBRAND is a corporate division of [[EuroDNS]], a domain name registrar specializing in international domain name extension.<ref> | ||
[http://www.eurodns.com/about-us/ About EuroDNS]</ref> | [http://www.eurodns.com/about-us/ About EuroDNS]</ref> | ||
EBRAND has offices in Denmark, Sweden, France, Spain, Poland, Belux, Sweitzerland, Germany, Austria, the United Kingdom, the Netherlands and the United States. [[Lutz Berneke]] serves as its CEO.<ref>[http://www.ebrandservices.com/contact/team-contact.html Contact]</ref> | |||
==Services== | ==Services== | ||
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* Monitoring- The company provides a comprehensive report regarding the client's brand exposure to international marketplaces by identifying issues that need immediate assessment and action. | * Monitoring- The company provides a comprehensive report regarding the client's brand exposure to international marketplaces by identifying issues that need immediate assessment and action. | ||
* Recovery- The company can help clients recover domain names that have been registered by other entities in other countries through legal action or buying back the domain name. Clients will be provided with a detailed assessment to determine which process is better to recover the domain name. | * Recovery- The company can help clients recover domain names that have been registered by other entities in other countries through legal action or buying back the domain name. Clients will be provided with a detailed assessment to determine which process is better to recover the domain name. | ||
* Dotbrand- | * Dotbrand- EBRAND offers a complete solution for companies interested in operating their own dot [[Brand gTLD]] starting with application process with [[ICANN]] to the daily operations of the [[TLD]]. | ||
== | ==EBRAND Best Practices== | ||
The company enumerated seven best practices in managing domain names such as:<ref> | The company enumerated seven best practices in managing domain names such as:<ref> | ||
[http://www.ebrandservices.com/domain-name-management/best-practices.html | [http://www.ebrandservices.com/domain-name-management/best-practices.html EBRAND Best Practices]</ref> | ||
# View Your Domain Names as a Corporate Asset | # View Your Domain Names as a Corporate Asset | ||
# Centralize Domain Name Management | # Centralize Domain Name Management | ||
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==Marketing Strategy== | ==Marketing Strategy== | ||
EBRAND has four marketing strategies for companies to be able to re-position their brands particularly during economic recession. These recommendations include:<ref>[http://www.ebrandservices.com/marketing/branding-in-recession-recommendations.html Marketing: the repositioning recommendations]</ref> | |||
# Keep informed of the marketplace trends and forces | # Keep informed of the marketplace trends and forces | ||
# Think outside the brand box | # Think outside the brand box | ||
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==Time2Dot== | ==Time2Dot== | ||
In response to the new gTLD expansion program created by [[ICANN]], | In response to the new gTLD expansion program created by [[ICANN]], EBRAND partnered with [[Deloitte]] Luxembourg and [[OpenRegistry]] in creating [[Time2Dot]], which will serve as a single point of contact for companies worldwide that needs multi-disciplinary experts who can help with an application for a Brand gTLD with ICANN and to maximize their revenue from the new domain name.<ref>[http://www.abbl.lu/news-publications/news-archive/member-news/time2dot-deloitte-luxembourg-ebrand-services-and-openregistry-are-one-step-ahead Time2Dot: Deloitte Luxembourg, EBRAND and OpenRegistry are one step ahead]</ref> Time2Dot provides business case preparation, tax planning and IP structuring, application registration and [[registry]]/[[registrar]] operations.<ref>[http://www.time2dot.com/who-we-are.html Time2Dot:Who We Are]</ref> | ||
==ICANN Involvement== | ==ICANN Involvement== | ||
EBRAND participates in the different activities and meetings of ICANN. During the [[ICANN 38]] in Brussels, [[Jean-Christophe Vignes]] represented the company and joined the discussion about Brand Management in the Age of New gTLDs.<ref>[http://gsa.icann.org/search?q=cache:vHrr6N1wab8J:brussels38.icann.org/meetings/brussels2010/transcript-brand-management-new-gtlds-23jun10-en.txt+eBrand+Services&site= ICANN Brussels Brand Management in the Age of New gTLDs]</ref> | |||
==References== | ==References== | ||
Revision as of 09:38, 4 October 2021
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| Type: | Privately held |
| Industry: | IT Services |
| Founded: | 2006 |
| Ownership: | EuroDNS |
| Headquarters: | 2, rue Léon Laval, L-3372 Leudelange |
| Country: | Luxembourg |
| Website: | www.ebrandservices.com |
| LinkedIn: | eBrand Services |
| Key People | |
| Lutz Berneke, Group CEO | |
EBRAND is a domain name management company based in Luxembourg with offices in different parts of Europe and in the United States. The company currently manages the domain name portfolios of more than 400 companies. The company's team of experts specializes in brand management and e-marketing campaigns and their strategy is focused on combating cybersquatting.[1] EBRAND is a corporate division of EuroDNS, a domain name registrar specializing in international domain name extension.[2]
EBRAND has offices in Denmark, Sweden, France, Spain, Poland, Belux, Sweitzerland, Germany, Austria, the United Kingdom, the Netherlands and the United States. Lutz Berneke serves as its CEO.[3]
Services
The company provides the following services to its clients:[4]
- Portfolio Management- eBrand Services is expert in organizing and transferring and managing thousands of domain names from external providers.
- Monitoring- The company provides a comprehensive report regarding the client's brand exposure to international marketplaces by identifying issues that need immediate assessment and action.
- Recovery- The company can help clients recover domain names that have been registered by other entities in other countries through legal action or buying back the domain name. Clients will be provided with a detailed assessment to determine which process is better to recover the domain name.
- Dotbrand- EBRAND offers a complete solution for companies interested in operating their own dot Brand gTLD starting with application process with ICANN to the daily operations of the TLD.
EBRAND Best Practices
The company enumerated seven best practices in managing domain names such as:[5]
- View Your Domain Names as a Corporate Asset
- Centralize Domain Name Management
- Perform Systematic DN Portfolio Audits
- Audit and Centralize Your Trademark Portfolio at the Same Time
- Monitor Domain Registration Information for Guaranteed Renewals
- Stay Informed About New Threats
- Monetize Domain Names
Marketing Strategy
EBRAND has four marketing strategies for companies to be able to re-position their brands particularly during economic recession. These recommendations include:[6]
- Keep informed of the marketplace trends and forces
- Think outside the brand box
- Let the current economic recession be a driver for creativity and opportunity
- Seek external expertise to find the right strategy for your new or growing business to optimize your brand power and valuation
Time2Dot
In response to the new gTLD expansion program created by ICANN, EBRAND partnered with Deloitte Luxembourg and OpenRegistry in creating Time2Dot, which will serve as a single point of contact for companies worldwide that needs multi-disciplinary experts who can help with an application for a Brand gTLD with ICANN and to maximize their revenue from the new domain name.[7] Time2Dot provides business case preparation, tax planning and IP structuring, application registration and registry/registrar operations.[8]
ICANN Involvement
EBRAND participates in the different activities and meetings of ICANN. During the ICANN 38 in Brussels, Jean-Christophe Vignes represented the company and joined the discussion about Brand Management in the Age of New gTLDs.[9]
References
- ↑ About EBRAND- Bringing experience and timing
- ↑ About EuroDNS
- ↑ Contact
- ↑ Solutions
- ↑ EBRAND Best Practices
- ↑ Marketing: the repositioning recommendations
- ↑ Time2Dot: Deloitte Luxembourg, EBRAND and OpenRegistry are one step ahead
- ↑ Time2Dot:Who We Are
- ↑ ICANN Brussels Brand Management in the Age of New gTLDs