Type: GmbH (limited liability - Germany)
Industry: Internet, Domain names
Founded: 1998
Headquarters: In the Upper Plant 1

66386 St. Ingbert

Country: Germany
Products: DomainDiscount24, RRPproxy, BrandShelter
Employees: 54 (2010)
Website: http://key-systems.net/
Key People
Alexander Siffrin (CEO/ CTO)

Thorsten Smeets (Dir. Registry Relations)
Bonnie Wittenburg (EVP, US)
Jessica Pfeiffer, Mktg / HR
Volker Greimann, General Counsel
Erik Alles, Acct Mgr
Andreas Soll, Prod Mgr

Key-Systems, is a domain names distributor and management company. It was founded in 1998 by Alexander Siffrin and received it's accreditation from ICANN as an official registrar in October 2000. This Germany based company has subsidiaries in the USA and Mexico and provides services to its end customers resellers through its three domain portals named RRPproxy.net, BrandShelter.com and domaindiscount24.com. [1]

As of November 2010, Key-Systems has over 1,620,000 domains under its management.[2] The company currently holds the second place among the leading registrars for global Top Level Domains (gTLDs) in Europe[3] On a global scale, Key-Systems is ranked as the 12th Largest ICANN Registrars of the world [4] .


History[edit | edit source]

In 1998, Alexander Siffrin founded Key-Systems GbR (Gesellschaft bürgerlichen Rechts), A civil law partnership company, in Friedrichsthal, Germany. Key-Systems GbR was turned into a limited liability company Key-Systems GmbH (Gesellschaft mit beschränkter Haftung) in 2000. [5]

In 2000, Key-Systems launched domaindiscount24.com (dd24), the domain portal for end customers. On November 10, 2000, ICANN accounded that Key-Systems GmbH d/b/a domaindiscount24.com had qualified to be accredited as domain name registrars in the .com, .net and .org domains. [6]

In 2001, Key-Systems launched its reseller portal RRPproxy.net. Key-Systems joined DENIC, the cooperative for the administration of the German domain ending .DE, in the same year. Key-Systems also Participated at the first meeting and the follow-ups for the implementation of a domain .EU for Europe during 2001.

Key-Systems participated in VeriSign's IDN testbed in 20002. By 2002, Key-Systems started to provide than 60 different domain name registration.

In 2004, the company was relocated from Bexbach to Zweibrücken. Key-Systems headquarters was later relocated from Zweibrücken to St. Ingbert in its own company building in 2010.

In 2007, Key-Systems Took-over of the former VeriSign Namestore System migrating more than 200,000 domains to the RRPproxy platform.

In October 2008, Key-Systems invested in software developer company Avarteq [7]. In July 2009, Key-Systems invested in DevKey Domain Management Solutions buying 49% of its share. [8]

In May, 2009, Key-Systems founded its US subsidiary in Virginia, Washington Metro area and Bonnie Wittenburg was announced as the new Executive Vice President for Key-Systems USA, Inc. [9]. In November, 2009, Key-Systems opened another Monterrey, Mexico focusing the Latin American Market.[10].

In 2010, Key-Systems took over the majority of AZ.pl, a Polish domain registrar company. [11]

Products and Services[edit | edit source]

Key-Systems provides services to its end customers resellers through its three domain portals

  • DomainDiscount24 (dd24): domain registration portal, including web- and mailspace offers available in five different languages, targeting at retail customers.
  • RRPproxy: for domain-resellers of both gTLD and ccTLD domain names, its provides registration of domains through a WebInterface, Direct-Socket-Access, Email-Template or API.
  • BrandShelter: helps to manage and monitor huge domain portfolios and includes supports in planning, executing and operating the TLD.

Awards[edit | edit source]

Deloitte Technology awarded Key-Systems the rank 23rd in “Deloitte Fast 50 Technology Award” for the year 2010. [12] Key-Systems was ranked 411 in the "2009 Deloitte Technology Fast 500 EMEA Ranking and CEO Survey".[13] It was also awarded the Rank 22 of the fastest growing technology companies in Germany by Deloitte.

Key-Systems was ranked as number 8 in “Deloitte Fast 50 Technology Award” in 2008.

References[edit | edit source]

External Links[edit | edit source]