The Domain Name Association

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Type: Non-Profit
Industry: Domain Name
Founded: 2014
Country: USA
Email: []
Blog: [1]
Facebook: DomainNameAssoc
LinkedIn: The DNA
Twitter: TwitterIcon.png@DNAssoc
Key People
Jothan Frakes (Executive Director),
Statton Hammock (Secretary),
Judy Song-Marshall (Treasurer)

The Domain Name Association (TheDNA) is a non-profit global business association that focuses on highlighting the benefits, innovation, and value of domain names and TLDs. TheDNA represents the interests of the domain name industry. Its members are groups, businesses, and individuals involved in the provision, support, and sale of domain names. This includes such organisations as domain name registries, registrars, resellers, and registry service providers.[1]

The Domain Name Association plays a key role in helping consumers, business, public-benefit organisations, and others understand the benefits and advantages of the Internet name space. It is the first-ever industry trade association to represent the interests of the domain name industry and promotes, advance, and support the common interests of the industry with regards to the provisioning, expanded adoption, and use of domain names and TLDs.

The intent of the Domain Name Association is to engage, evangelize and educate about domain names and their amazing potential as a core Internet technology.


The DNA's first objective is to raise awareness about the New gTLD Program that was launched by ICANN. The organization has several efforts to inform the public about New gTLDs, including the website


Members of the DNA include:[2]

Executive Members:

Strategic Members:

Supporting Members:

Affiliate Members:


  • - main website for The Domain Name Association.
  • www.InTheWild.Domains - a DNA-run repository of domain names found "in the wild;" or, outside of the usual place of a browser.
  • - an educational portal on Domain Names.


  1. About; Retrieved 09 July 2014
  2. updated 18 April 2018