Oversee.net: Difference between revisions

Revision as of 02:14, 6 March 2012


Founder(s):	Lawrence Ng and Fred Hsu
Headquarters:	Los Angeles, California
Country:	USA
Businesses:	DomainSponsor, LowFares.com, ShopWiki.com, CreditCards.org
Employees:	120
Website:	Oversee.net
Blog:	RegularlyExpressed.com
Facebook:	[1]
LinkedIn:	[2]
Twitter:	@OverseeNet
Key People
Debra Domeyer, CEO Lawrence Ng, Co-Founder & Chairman of the Board

Oversee.net operates one of the largest online performance marketing traffic networks in the world, connecting advertisers with over 250M unique users/mo.

In 2002, it's DomainSponsor business unit pioneered the "domain parking" technology that allows owners of undeveloped domain names to monetize the organic, direct navigation traffic hitting those domains. Today, DomainSponsor's traffic network receives nearly 1 billion visits per month from around the world. ^[1]

In early 2011, DomainSponsor announced a new service that allows advertisers to directly bid on and acquire targeted segments of the direct navigation traffic on its network. Since direct navigation users have very specific, strong intent, research studies have shown that they have favorable conversion rates for advertisers. ^[2]

Oversee.net also produces over 14 million pre-qualified leads per month^[3] for advertisers on its owned and operated lead generation websites in the travel, consumer finance, and shopping verticals. Sites include LowFares.com, FareSpotter.net, AirportParking.com, AboutAirportParking.com, CreditCards.org, BadCreditOffers.com, ShopWiki.com and CouponFinder.com.

The company owns nearly 1 million undeveloped domain names that contribute organic, direct navigation traffic to its performance marketing traffic network.

Its head office is located in Los Angeles, with additional offices located in New York City and Frankfurt, Germany. The company has around 120 employees.^[4]

History

Oversee.net was founded in 2000 by Lawrence Ng and Fred Hsu.^[5] While Hsu is no longer associated with the company, Ng is the current Chairman of the Board of Directors. A graduate from the University of Southern California (USC), Ng was employed with Startpath.com, Merrill Lynch and Smith Barney, before he pooled resources and expertise with Hsu in the domains of online advertising, internet traffic pattern analysis and search engine optimization, to create Oversee.net.

In 2007, Oversee acquired SnapNames, an expired domain reseller.^[6] In 2008, Oversee acquired Moniker, a domain auctioning site, for $65 million.^[7]

In January 2008, the company sold USD 150 million worth of equity to Oak Hill Capital Partners, a private equity (PE) firm.^[8] As part of the deal, William J. Pade, a partner at the PE firm joined oversee.net board as Director.

Oversee.net has been named to the Inc. 500, followed by a third rank in the Deloitte Technology Fast 50 of Los Angeles, and an eighteenth rank in the list of the nation's fastest growing internet companies.^[9] It was also named "Internet and New Media Company of the Year" by the Technology Council of Southern California.

In January 2012, Key-Systems acquired SnapNames and Moniker from Oversee in order to expand its global market.^[10]

Business Operations

Oversee.net currently owns a portfolio of nearly 1 million domain names^[11]. The company's core brands include domain parking company DomainSponsor.com, the DOMAINfest conference series, and a number of consumer lead generation websites in the travel, consumer and shopping comparison verticals including LowFares.com, AirportParking.com, CreditCards.org, BadCreditOffers.com. ConsumerLoans.com, ShopWiki.com and CouponFinder.com.

In January 2012 they sold domain aftermarket and registrar business units SnapNames and Moniker.com to KeyDrive SA in January, 2012.^[12]

References

[1] ttp://oversee.net/domain-services

[2] ttp://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/adwords/casestudies/EfficientFrontierAFDCaseStudy.pdf

[3] ttp://oversee.net/vertical-markets

[4] ttp://www.domainnamenews.com/news/overseenet/3700

[5] ttp://oversee.net/lawrence-ng

[6] Oversee.net to Acquire SnapNames, domainnamewire.com

[7] Oversee.net Acquires Moniker for $65 million, techcrunch.com

[8] ttp://www.oversee.net/news/91

[9] ttp://www.lead411.com/top-companies-list.taf?&_start=1301

[10] Domain Registrar KeyDrive Acquires Moniker and SnapNames from Oversee, thewhir.com

[11] ttp://www.oversee.net/news/453

[12] KeyDrive Acquires Moniker and SnapNames

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@@ Line 8: / Line 8: @@
 | headquarters    = Los Angeles, California
 | country         = USA
-| businesses      = [[DomainSponsor]]
+| businesses      = [[DomainSponsor]], LowFares.com, ShopWiki.com, CreditCards.org
 | products        =
 | employees       = 120
 | revenue         =
 | website         = [http://oversee.net Oversee.net]
-| blog            =
+| blog            = [http://regularlyexpressed.com RegularlyExpressed.com]
-| facebook        =
+| facebook        = [http://www.facebook.com/Oversee.net]
-| linkedin        =
+| linkedin        = [http://www.linkedin.com/company/oversee.net]
 | twitter         = OverseeNet
-| keypeople       = [[Debra Domeyer]], Co-CEO<br/>
+| keypeople       = [[Debra Domeyer]], CEO<br/>
-[[Lawrence Ng]], Chairman<br>
+[[Lawrence Ng]], Co-Founder & Chairman of the Board<br>
-[[Chris Welton]], Director of Business Development
 }}
-'''Oversee.net''' is an online internet-solutions provider company in the business of domain name registration, besides offering services in buying & selling of used domain names, [[SEO]]/[[SEM]] optimization, landing web page design, and a revenue generation model through ad clicks for owners of undeveloped websites.
+'''Oversee.net''' operates one of the largest online performance marketing traffic networks in the world, connecting advertisers with over 250M unique users/mo.
-The company is headquartered in Los Angeles, California, USA. Its offices are located in Portland, Oregon, San Mateo, California and Pompano Beach, Florida. The company has around 120 employees.<ref>http://www.domainnamenews.com/news/overseenet/3700</ref>
+In 2002, it's DomainSponsor business unit pioneered the "domain parking" technology that allows owners of undeveloped domain names to monetize the organic, direct navigation traffic hitting those domains.  Today, DomainSponsor's traffic network receives nearly 1 billion visits per month from around the world.  <ref>http://oversee.net/domain-services</ref>
+In early 2011, DomainSponsor announced a new service that allows advertisers to directly bid on and acquire targeted segments of  the direct navigation traffic on its network.  Since direct navigation users have very specific, strong intent, research studies have shown that they have favorable conversion rates for advertisers. <ref>http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/adwords/casestudies/EfficientFrontierAFDCaseStudy.pdf</ref>
+Oversee.net also produces over 14 million pre-qualified leads per month<ref>http://oversee.net/vertical-markets</ref> for advertisers on its owned and operated lead generation websites in the travel, consumer finance, and shopping verticals.  Sites include LowFares.com, FareSpotter.net, AirportParking.com, AboutAirportParking.com, CreditCards.org, BadCreditOffers.com, ShopWiki.com and CouponFinder.com.
+The company owns nearly 1 million undeveloped domain names that contribute organic, direct navigation traffic to its performance marketing traffic network.
+Its head office is located in Los Angeles, with additional offices located in New York City and Frankfurt, Germany. The company has around 120 employees.<ref>http://www.domainnamenews.com/news/overseenet/3700</ref>
 ==History==
@@ Line 35: / Line 42: @@
 Oversee.net has been named to the Inc. 500, followed by a third rank in the Deloitte Technology Fast 50 of Los Angeles, and an eighteenth rank in the list of the nation's fastest growing internet companies.<ref>http://www.lead411.com/top-companies-list.taf?&_start=1301</ref> It was also named "Internet and New Media Company of the Year" by the Technology Council of Southern California.
-In 2012, Key-Systems acquired [[SnapNames]] and [[Moniker]] from Oversee in order to expand its global market.<ref>[http://www.thewhir.com/web-hosting-news/domain-registrar-keydrive-acquires-moniker-and-snapnames-from-oversee Domain Registrar KeyDrive Acquires Moniker and SnapNames from Oversee, thewhir.com]</ref>
+In January 2012, Key-Systems acquired [[SnapNames]] and [[Moniker]] from Oversee in order to expand its global market.<ref>[http://www.thewhir.com/web-hosting-news/domain-registrar-keydrive-acquires-moniker-and-snapnames-from-oversee Domain Registrar KeyDrive Acquires Moniker and SnapNames from Oversee, thewhir.com]</ref>
 ==Business Operations==
-Oversee.net currently owns a portfolio of over a million domain names<ref>http://www.oversee.net/news/453</ref>. The company's core brands include [[DomainSponsor.com]], [[DOMAINFest]] and [[LowFares.com]]. They once owned [[SnapNames]], [[Moniker|Moniker.com]], though both businesses were sold to [[KeyDrive SA]] in January, 2012.<ref>[http://domainnamewire.com/2012/02/01/keydrive-acquires-moniker-and-snapnames/ KeyDrive Acquires Moniker and SnapNames]</ref>
+Oversee.net currently owns a portfolio of nearly 1 million domain names<ref>http://www.oversee.net/news/453</ref>. The company's core brands include domain parking company [[DomainSponsor.com]], the DOMAINfest conference series, and a number of consumer lead generation websites in the travel, consumer and shopping comparison verticals including LowFares.com, AirportParking.com, CreditCards.org, BadCreditOffers.com. ConsumerLoans.com, ShopWiki.com and CouponFinder.com.
-The company's Aftermarket and Registrar Division comprises the two units of [[Moniker|Moniker.com]] and [[SnapNames]], and together the two offer an array of services including domain name registration, acquisition, management, appraisal, brokerage and sales. According to an interview given by CEO [[Jeff Kupietzky|Kupietzky]] to CNN.Com, the company has overseen auctions that run into six figures<ref>http://money.cnn.com/video/technology/2010/08/20/t_domain_auction.cnnmoney/</ref>.
-==Monte Cahn, Oversee, and Moniker==
-In 2008, Moniker was purchased by Oversee.net for $35 million USD. It had previously been acquired by [[Seevast]] in 2005.<ref>[http://www.seevast.com/news.html Seevast.com]</ref> Part of the acquisition of Moniker by Oversee stipulated that its Founder and CEO, [[Monte Cahn]], come along as the President of Moniker for 3 years. During this time he also filled other roles within the company, such as President of [[SnapNames]].<ref>[http://www.blueglass.com/speakers/monte-cahn/ BlueGlass.com]</ref> He left in December, 2010; in May, 2011, he filed a lawsuit against his former employer,<ref>[http://www.dnjournal.com/archive/lowdown/2011/dailyposts/20110505.htm DNJournal.com]</ref> naming Oversee CEO, [[Jeff Kupietzky]], and its founder, [[Lawrence Ng]]; the suit was over alleged non-payment of a $13 million USD incentive plan.<ref>[http://domainnamewire.com/2011/05/04/monte-cahn-sues-oversee-net-over-13-million-incentive-plan/ DomainNameWire.com]</ref>
-In September, 2011, Mr. Cahn updated his claims of breach of contract and fraud after a judge tossed out his original claim. The new claim now contains specific language on how Oversee.net allegedly affected Moniker's revenue. He stated that the original acquisition was in violation of an agreement between [[Google]] and Oversee, and that Oversee improperly deflated Moniker's revenue and performance numbers.<ref>[http://domainnamewire.com/2011/09/08/monte-cahn-updates-lawsuit-against-oversee-net-with-new-details/ Monte Cahn Updates Lawsuit, DomainNameWire.com]</ref>
+In January 2012 they sold domain aftermarket and registrar business units [[SnapNames]] and [[Moniker|Moniker.com]] to [[KeyDrive SA]] in January, 2012.<ref>[http://domainnamewire.com/2012/02/01/keydrive-acquires-moniker-and-snapnames/ KeyDrive Acquires Moniker and SnapNames]</ref>
-In November, 2011, Oversee requested summary judgement on matters pertaining to Monte Cahn's allegations over his Management Incentive Plan. This action did not affect all parts of their standing legal battle, specifically Mr. Cahn's potential breach of contract for selling restaurants.com. However, Oversee claimed that no targets were met in Monte's Management Incentive Plan, and thus that they owed him none of the $13 million guaranteed as a bonus under the MIP.<ref>[http://domainnamewire.com/2011/11/17/oversee-net-we-dont-owe-monte-cahn-anything-for-13m-management-incentive-plan/ Oversee.net We Dont Owe Monte Cahn Anything, DomainNameWire.com]</ref> Mr. Cahn expectedly countered this claim.<ref>[http://domainnamewire.com/2011/11/23/monte-cahn-files-third-ammended-complaint-against-oversee-net/ Monte Cahn Files Third Ammended Complain Against Oversee, DomainNameWire.com]</ref> In December, 2011, it was decided that their legal battle over the MIP would not be a jury trial and the case will thus be argued in front of the court.<ref>[http://domainnamewire.com/2011/12/22/no-jury-trial-over-incentive-plan-in-monte-cahn-v-oversee-net/ No Jury Trial Over Incentive Plan in Monte Cahn v Oversee.net, DomainNameWire.com]</ref> In January, 2012, the judge threw out two of Mr. Cahn's claims against Oversee and a claim of fraud by Oversee.<ref>[http://domainnamewire.com/2012/01/06/monte-cahn-oversee/ Monte Cahn Oversee, DomainNameWire.com]</ref>
 ==References==