Sedo
 | |
| Type: | Public |
| Industry: | Domain Trading, Parking |
| Founded: | Germany (1999) |
| Founder(s): | Ulrich Priesner , Ulrich Essmann, Tim Schumacher, Marius Würzner |
| Headquarters: | Cambridge, Massachusetts, UK and Cologne, Germany |
| Employees: | 150 |
| Website: | http://www.sedo.com/ |
| Key People | |
| Tim Schumacher, CEO Liesbeth Mack-DeBoer, CSO | |
SEDO stands for Search Engine for Domain Offers which is a domain name marketplace and domain parking provider. Based in Cambridge, Massachusetts and Cologne, Germany this company was founded in Germany in 1999.
According to its official website, the company has 150 employees from more than 25 countries at offices located in the United States, Great Britain, and Germany and 1 million customers with 16 million domain names to sale. [1]
Sedo is a subsidiary company of the Sedo Holding AG under the German company United Internet AG.
History
- According to Tim Schumacher, CEO of Sedo.com, Sedo was founded in Cologne, Germany in 1999 as a student project by Tim Schumacher, Ulrich Priesner, and Marius Würzner. They had a website names offensiv.de to distributed computer games and when the business was phased out, they started thinking about selling the domain. Thus the foundation of SEDO was made.[2]. Tim Schumacher also mentioned that SEDO started out with 5 employees working in a small office in downtown Cologne, Germany.
- In his book "International Entrepreneurship: Starting, Developing, and Managing a Global Venture" , Robert D. Hisrich described that at the beginning of 2000, the founders of SEDO bagan to advertise by purchasing banners in various websites and developing press relationship. Ulrich Essmann, a mediacal student working on a similar project like SEDO, joined the team and his project added a significant contribution to SEDO. Finally the founders began negotiating with potential investors.In 2001, they found a major investor, United AG who at that time was Germany's largest register for domain names. United AG intially purchased a minor stake in newly founded SEDO but later bough about 41% for about 400,000 EUR. The rest of the shares were held by the four owners. In 2004 United bought additional 10% of SEDO's share by 575,000 thus making the four share holders minority holder of the business. In 2005, 51% shares of United AG, including SEDO was sold to AdLink Internet Media AG, a public and majority owned subsidary for United Internet.
- In May 21, 2010. AdLINK Internet Media AG, was renamed as Sedo Holding AG and the company SEDO became a subsidary of it. [3]
- In June 2007, SEDO bought GreatDomains, its former competitor, from VeriSign for about $2 Million. [4]
- In February 2009, SEDO acquired RevenueDirect, a domain name parking service by Dotster. [5] SEDO also announced a strategic long-term partnership with Dotster through which the SEDO would benefit from the Dotster's inventory and registrar service, and RevenueDirect customers would be helped by SEDO’s monetization engines and its secondary market for buying and selling domain names.[6]
- In March 2009, Sedo invested seed funding for Bloson.com, a new social charity website. [7]
- In February 2010, SEDO sold domain name poker.org for US$1 million to PokerCompany.com breaking the record for the highest .org domain name ever sold.[8]
Products and Services
According to its official website, SEDO provide domain name buying and selling services through search, auction, catalogue, Brokerage etc. It also provides domain parking, domain appraisal, domain trasfar, domain escrow and partner programs etc.
Awards
In 2007, Sedo was selected as "Entrepreneur of the Year 2007" in Germany by Ernst & Young. [9] In 2010, Sedo was nominated "2010 World Trademark Review Industry Award for Internet". [10]
References