TLDz
| Organization | |
|---|---|
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| Type | Commercial |
| Focus | Domain Consulting |
| Region | EUR |
| Country |
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| City | Dublin |
| Founded | 2023 |
| Founders | |
| Websites | |
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TLDz is a consultancy that provides strategic advisory services related to top-level domains (TLDs). The company works with prospective and existing registry operators, including dotBrand applicants, geographic and open TLD managers, across various stages of the TLD lifecycle.
Founded in 2023 by Christa Taylor and Martin Sutton, TLDz offers services in areas such as domain strategy, marketing, ICANN application preparation, and business modeling.
Overview[edit | edit source]
TLDz assists organizations in evaluating and managing their TLD initiatives. Its clients include both brand owners applying for new gTLDs and operators of existing registries. The company supports activities such as TLD ideation, application drafting, promotion, and operational optimization.
The firm describes itself as operating independently from registry service providers, registrars, or other platform vendors, with the stated aim of providing vendor-neutral guidance.
Track Record[edit | edit source]
According to TLDz, members of its team were involved in supporting over 50 new gTLD applications during the 2012 application round. The company reports that these applications were all approved by ICANN.
Services[edit | edit source]
TLDz offers two primary service products: TLD Class and Zen Report.
TLD Class[edit | edit source]
TLD Class is a consultancy framework aimed at assisting applicants in preparing new gTLD submissions. It covers:
- Concept evaluation and business modeling
- Audience and market analysis
- Financial projections
- ICANN application support and policy alignment
- Auction advisory services
Zen Report[edit | edit source]
Zen Report is a paid assessment tool designed to evaluate the feasibility and market alignment of a proposed TLD string. The product includes:
- Market fit analysis
- Strategic assessment
- A proprietary metric called the TLD Power Score (TPS)
- Recommendations regarding whether to proceed, modify, or reconsider the proposed TLD
ICANN Applicant Support Program[edit | edit source]
TLDz participates in ICANN’s Applicant Support Program (ASP), which aims to assist eligible applicants with limited resources. The company offers the following support under this program:
Applicant Support Program (ASP)[edit | edit source]
TLDz is offering Pro Bono Services and Mentorship through ICANN's Applicant Support Program (ASP) for the next round of new gTLDs. The ASP is designed to reduce barriers to entry for eligible applicants facing financial or resource constraints.
TLDz offers the following ASP support:
- Business and Application Services: business planning, marketing, financials, application development and submission
- Mentorship: guidance on the ASP and gTLD application process, resource identification, and experience sharing
- Technical Support: general technical assistance as needed.
Positioning[edit | edit source]
TLDz positions itself as an independent consultancy unaffiliated with registry service providers or backend operators. According to the company, this independence enables it to offer recommendations aligned with client-specific objectives.
Leadership[edit | edit source]
Industry Context[edit | edit source]
The upcoming application round for new gTLDs is expected to increase interest in brand-based, geographic, and community-oriented domain extensions. TLDz offers services targeting organizations planning to participate in this process, including strategic guidance, application development, and registry planning.
External Links[edit | edit source]
- TLDz Official Website
- Open TLD Services
- Brand TLD Services
- ASP Support Information
- TLD Class
- Zen Report
References[edit | edit source]
ICANNWiki resources: Special Pages | Content Guide | Documentation | Development || Maintenance: Articles needing attention | Candidates for deletion || Projects: Internet & Digital Governance Library