New gTLD Resources

The creation of new gTLDs has been on ICANN's agenda since the creation of the organization. In 2000, ICANN created 7 new gTLDs to add to the root zone in addition to the original 7 TLDs. ICANN later added another 8 Sponsored Top Level Domains (sTLDs) between 2005 and 2011. In June, 2011, at the ICANN 41 meeting in Singapore, the ICANN Board approved a new gTLD program that would allow any entity to apply for and manage their own name space.

The industry had been preparing for the opening of a new gTLD program for a number of years, and following the approval the program in Singapore, a whole new gTLD services industry was launched. A list detailing a number of entities involved in the new gTLD consultation, management, and other related services follows.

Registries

Most registries are breaking down their services depending on the intended audience of the new extension. This includes services targeted for: Brand gTLDs, Niche or Community gTLDs, GeoTLDs, and more broadly generic extensions. Most of these companies are also offering consultancy services.

Verisign

Verisign is the world's largest domain name registry, it has provided the technical back end for the .com name space since 2000.

Neustar

Neustar makes the unique claim that they have launched more gTLDs than any other registry in the world.

Afilias

Afilias claims to have more registrations from the last round of new gTLDs than all other registries combined. It is the current registry operator of .info and .mobi; the former has been called the most successfully launched TLD since .com. They also provide the technical back-end for a number of ccTLDs.

AusRegistry

AusRegistry offers both consultancy and registry services. One of the first public gTLD applicants, GJB Partners, announced that they would be contracting with AusRegistry for the back-end of their proposed .jewelers domain.

Minds + Machines

Minds + Machines offers Espresso registry services, which are based on CoCCA software, for the management of the registry; your TLD's Espresso installation can either be hosted with Minds + Machines, or can be set up locally so that you may have total control. Espresso is used by many major registrars and 30 ccTLD registrars. They charge a flat rate fee of $100k per year for their services, following a $25k contract fee and another $75k fee at the start of the new gTLD application period. The currently are the registry for .fm. They offer their services at a discounted price, of up to 50% off, for disadvantaged applicants, such as those from developing nations or non-profit organizations. A step ladder pricing was recently announced for those wanting to apply for Brand gTLDs, allowing applicants to secure their brand at a lower price, with the price of management increasing as usage of the TLD increases.

CentralNic

CentralNic has mainly divided its services between two business divisions, DotBrand Solutions and TLDs for Associations. The former does focus on DotBrand gTLDs, but is also ready to serve more generic proposals. The latter is aimed at helping associations defensively obtain their name space or also develop and monetize the extension.

Key-Systems

Key-Systems has already been chosen by Punto Madrid to aide with the ICANN application process and provide the registry services of its proposed .madrid GeoTLD. Their marketing approach includes interactive webinars to create a conversational forum for gTLD education.

OpenRegistry

OpenRegistry seems to be relatively new and intently building its business model around new gTLDs; its founders were behind the launch of .eu.

Cloud Registry

Cloud Registry offers complete management and consultancy services.

UrbanBrain

UrbanBrain is a Japanese registry services and consultancy; they stress that they are able to help an organization with singular parts of the gTLD application and management process, or oversee the entire process.

GMO Registry

GMO Registry has experience in varied aspects of the domain services industry, as it is a part of the larger GMO Internet, which also owns Asia's first ICANN accredited registrar. The company was launched in 2009 by GMO Internet to specifically work as a new gTLD registry and consultancy services provider. It was the first such business to be launched in Japan. They launched the registry after the ICANN Board approved a policy process for new gTLDs in June, 2008.

RegistryASP

RegistryASP has experience servicing ccTLDs and IDNs, and they are offering comprehensive consultancy and registry services packages for new gTLDs. It is a subsidiary of Qinetics Solutions Berhad. Its packages include a number of services they market as free, including no fees for the first year of service.

BrandShelter

BrandShelter is a division of Key-Systems, through this relationship they offer both registry and consultancy services. They are mainly focusing on dotBrand type extensions as an extension of their other brand protection services.

Central Registry Solutions

Central Registry Solutions is a partnership between Network Solutions and CentralNic, which has been offering uninterrupted global service for 15 years.

PartnerGate

PartnerGate is technically focused, they have already been chosen by TLDDOT GmbH to provide the technical back-end operation of their proposed .gmbh extension.

Registry.net

Registry.net strictly deals with new gTLDs.

Consultants

The services offered by new gTLD consultants include evaluating the prospects of the proposed extension, assisting with the process of filling out a new gTLD application, guidance through the application process, and in some circumstances, once a gTLD is approved, the consultant will manage the TLD for you.

Right of the Dot

Right of the Dot is a consulting firm for new and existing gTLDs, founded by industry executive Monte Cahn and renowned domainer Michael Berkens. They are focused on the management of premium domains, the sales and marketing of TLDs, and board advisement. They assisted with the launch of .co, and are actively involved in the sales and marketing of their most premium single letter domain, i.co.

Architelos

Architelos offers strategy consulting and competitive analysis services, feasibility analysis, application support, TLD launch and management for new gTLDs, and front office SaaS solutions. Prior to beginning your application, they assist in judging the application's probability for success and the potential problems it may face in the application process and beyond. If you do decide to apply, they will assist in formulating the application, and if it is accepted, will guide you through the launch and crucial first year of the gTLD. Their services are aimed towards current DNS and IP industry players as well as newcomers. Architelos operates as an independent third party with no vested financial interest in or plans to apply personally for any new TLDs, and operates on an open source platform. One of Architelos' founders, Alexa Raad is the former CEO of PIR, and helped to build up .org's industry presence.

Melbourne IT

Melbourne IT was one of the first 5 Testbed Registrars enlisted by ICANN to register the initial 7 TLDs that the organization inherited oversight of. Their preferred registry services partner is Verisign.

DotBrand Solutions

DotBrand Solutions is run by CentralNic and provides custom tailored consulting to those seeking DotBrand gTLDs. The people behind DotBrand Solutions together have 15 years of experience in running 26 different TLDs. Services they offer include preparation of the business case, application management, a registry system, integration with your existing domain name management systems, and other support.

New gTLD Site

New gTLD Site provides a guide to the new gTLD program, as well as free preliminary consulting services.

Fairwinds Partners

Fairwinds Partners is a domain consulting company that focuses on working with brands. The services they offer include education about the new gTLD program and the pros and cons of such for a person's particular brand, help develop a strategy for the brand, and help develop the application. Fairwinds is partnered with a variety of registries and registrars, and will pair a TLD applicant with the right registry and registrar(s) for the brand's strategy. They will act as a liaison between the TLD applicant and the registry, registrar, and ICANN, as well as assist with the naming structure for the TLD. They also offer a gTLD Strategy blog, featuring articles about developments in the program, the application guidebook, debunks common myths, and recommendations for those who are considering or planning on applying.

Instra Corporation

Instra Corporation specializes in global DNS technology. They are providing consulting services for the new gTLD program, with the following offered services: registry solutions. DNS solutions, application assistance, second level domain assitance. They offer their services to those applying for DotBrand, GeoTLDs, and genetic TLDs, with each service costing an individual fee.

Valideus

Valideus is a new gTLD consulting service run by the directors of ICANN-accredited registrar Com Laude. It is targeted at brand owners seeking to launch their own TLDs, and provides project management, application assistance, business model, registry selection, and launch services, among others.

NetNames Brand Service

The NetNames Brand Service is a consulting operation offered to those considering applying for DotBrand gTLDs. Their services include assistance with business plants, applications, launch and operation of the TLD, and monitoring possible trademark infringing or otherwise competing applications.

eBrand Services

eBrand Services offers complete brand portfolio and risk management, and thus, has naturally expanded into new gTLDs. They review your entire brand, your strategy behind it, and the effectiveness of current and possible changes. They claim to have tapped outside experts on domanining and ICANN to assist them in assessing the viability of a dotBrand TLD for a given corporation. They also claim to be able to assist with the entire process, through the final processes of delegation, implementation, and management.

Brights Consulting

Brights Consulting is a brands management consultation, and they mainly break up their approach between Trademark and Domain related services.

Data Escrow

Iron Mountain

Iron Mountain serves as the default escrow agent for ICANN's own RDE Program, which requires that certain information be escrowed with access given to ICANN in case any registrar loses its ICANN accreditation. 97% of Fortune 1000 companies use Iron Mountain as their information manager.

DNS Services

Dyn

Dyn, established in 1998 by a team of young technologists, is a company offering web hosting services and sophisticated web technology solutions. It is an IaaS and DNS services manager; they provide two different DNS platforms, one for individuals and small businesses, and the other for larger corporations. They claim to be the world's fastest growing provider of managed DNS.

UltraDNS

UltraDNS is a subsidiary of NeuStar. UltraDNS offers DNS and traffic management services. UltraDNS claims their managed DNS solutions are "capable of processing thousands of queries per second." Services offered by UltraDNS are mainly targeted towards companies and businesses rather than individuals, UltraDNS provides "solutions to organizations that rely on DNS for their critical business processes, applications and services." Its large clients include Myspace, LinkedIn, and Amazon.com.

ironDNS

ironDNS is already in use for about 750,000 second level domains and several TLDs.

ISC

ISC is a non-profit public benefit corporation. They produce commercial quality open source software, which is available for free download. They are most well-known for developing and maintaining BIND, which was recognized as an important part of Internet infrastructure; ISC's involvement with bind allowed it to become a root name server operator.

Legal

Dreyfus and Associés

Dreyfus and Associés was founded by intellectual property expert, Nathalie Dreyfus, in 2004. While they are based in Paris, France, the firm is active throughout Europe, and internationally as well. They established offices in Strasbourg, Germany in 2009.

Kelley Drye

Kelley Drye is an established law firm representing US and international corporations, they have moved into the new gTLD space, and are educating their many clients and potential clients on the opportunities and dangers for brands in the new program.

Auction Providers

Talking with auction providers will give operators an idea of what premium names should be reserved and what they can ask for them.

SnapNames

SnapNames is an online marketplace for resale of domain names. SnapNames is a 100% subsidiary of Oversee.net, a Los Angeles company that also owns other well-known brands such as DomainSponsor.com, Moniker.com and LowFares.com.

Pool.com

Pool.com introduced the concept of auctioning off domains that came to the market and charging a customer fees only if they actually acquired a domain. This made them very competitive as other sites in the same industry charged a customer whether they won a similar auction or not. Of course, now a lot of sites in the industry have imitated this feature, but the fact is that Pool.com instituted it.

Sedo

Sedo, which stands for Search Engine for Domain Offers, is a domain name marketplace and domain parking provider. Sedo was founded in Germany in 2001, and has headquarters in both Cambridge, Massachusetts and Cologne, Germany. The company has 150 employees from more than 25 countries at offices located in the United States, Great Britain, and Germany, and 1 million customers with 16 million domain names.

Moniker

Moniker.com works with Snapnames.com to provide domain name auctions and management; both are a part of Oversee.net. Oversee.net acquired Moniker.com in 2008, and then merged its operations with SnapNames. Moniker was sold to Oversee.net by Seevast Corp., which had acquired Moniker in 2005. Moniker is known as the first, and arguably only, provider of Domain Asset Management™, a complete set of business services that provide companies a single-point-of-access to help manage and maximize the value of their domains. These services include: name creation, registration, acquisition, portfolio management, appraisal and escrow services, traffic monetization and after-market sales – all backed by unsurpassed customer service and security. Moniker holds the industry's highest customer retention rate and pioneered the industry’s first domain appraisal formula.

Other General Resources

Most of the industry news sources and blogs have been intently following the developments of new gTLDs within ICANN. The following stand out as particularly or exclusively focused on the topic.

.nxt

.nxt is both a conference regarding Internet developments, especially those related to the expansion of the TLD space, and a blog that documents happenings within the same realm. Both are run by Kieren McCarthy. The resources include a list of announced new gTLD ventures. Portions of the site require registration.

Frakes on a Plane

Jothan Frakes is a long-time industry insider, and offers his point of view and expertise via his blog, Frakes on a Plane.

New gTLD Site

New gTLD Site's own consultation business seems to be a side note to its free resources, which include a list of announced gTLD ventures, and general information on the entire process and industry.

Top-Level Domain

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