Uniregistry

Type:	Partnership
Industry:	Internet/Registry
Founder(s):	Frank Schilling
Headquarters:	Governors Square Unit 3-110 23 Lime Tree Bay Ave. Grand Cayman
Country:	Cayman Islands
Website:	uniregistry.com
Key People
Frank Schilling, Managing Director

Uniregistry is a new registry operator established and managed by a group of Internet and domain name industry experts. The company's technical infrastructure is designed and maintained by the Internet Systems Consortium (ISC), a non profit organization dedicated to developing and distributing open source software worldwide, and involved in the development of DNS, DNSSEC, IPv6, and BIND.

The company was officially launched on June 11, 2012 and it is headed by its Managing Director Frank Schilling, owner of one of the world's largest domain name portfolios. The original trademark application for Uniregistry, however, was filed in 2010, and the domain name was registered in 2006 by Bret Fausett, who also registered the .net, .org, .info, and .biz versions the following year.

New gTLD Applications

At the time of the company's launch, Schilling refused to reveal the exact number and names of the domain name strings the company applied for. According to him, the gTLDs were selected by the company's founders, and he was confident that the gTLDs would be successful. He said, "We strongly believe in the gTLDs we have chosen and are 100% committed to their long-term success. These new names look better, sound better, and represent a big opportunity for brands to market themselves on the Internet in a different way."

Just prior to reveal day, Schilling confirmed that he invested $60 million in his company and is pursuing 54 gTLDs. He publicly announced his bids for .lol and .home, saying that he knew that both strings would be highly desirable and that he thinks they would definitely be auctioned by ICANN. Google had previously announced its application for .lol, and GoDaddy and other companies applied for .home. Schilling said that his company will try to acquire the strings through auction.

Uniregistry has applied for the following TLDs:

.art, .auction, .audio, .auto, .blackfriday, .cars, .christmas, .click, .country, .deal, .design, .diet, .family, .fashion, .flowers, .free, .furniture, .game, .garden, .gift, .gratis, .guitars, .help, .hiphop, .home, .hosting, .inc, .juegos, .link, .lol, .love, .marketing, .media, .mom, .news, .photo, .pics, .pizza, .property, .racing, .realestate, .restaurant, .sale, .save, .school, .sexy, .shopping, .store, .style, .tattoo, .team, .tech, .video, .yoga.

Company Values

Uniregistry's management and operations is guided by the following values:

• Liberty & Fairness
• Responsible Stewardship
• Technical Excellence
• Ease and Simplicity

Uniregistry promised that its management will be "registrant-centered." The company ensures that the reliability and security of its infrastructure is of high technical standard and uncompromised, its policies and processed is transparent and neutral, and that they will have stable and predictable service as well as fair pricing.

Management Team

UniRegistry's team include:

• Frank Schilling, Managing Director
• Daniel Adamson, VP Sales
• Quintin Armour, VP Engineering
• Karl Auerbach, Interworking Labs
• John Berryhill PhD, John Berryhill Llc
• Cristin Brouillard, John Berryhill Llc
• Bret Fausett, Internet Pro APC
• Alyssa Fessenden, VP Operations
• Amanda Fessenden, Director Cliet Services Research
• Travis Gobeil, Graphic/UX Designer
• Lisa Haggis, Writer & Brand Strategist
• Ying Han, SVP/Director of Technical Operations
• Martin Heimbigner, Tatum Llc
• Roy Hooper, VP Global Technical Operations
• David Johnson, Advisor
• Vern Jurovich, SVP Global Operations
• Mari Jo Keukelaar, John Berryhill Llc
• Ryan David Smith, Chief Technical Officer
• John Smrekar II, VP Partner Operations
• Joanna Stevens, JLS Consulting
• Maureen Sullivan, Business Development Specialist